From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Question Thank you! Oops! Related Contents Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. The Investment Risk No One’s Ever Heard Of You face a risk for which the market does not compensate you, that can not be easily reduced through diversification. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.